A natural toothpaste that’s backed by real science. Unlike many natural toothpastes, RiseWell didn’t just remove the toxic ingredients found in traditional toothpastes; they swapped in 100% safe and natural alternatives that clean and protect just as effectively.
What we did.
Visual Identity System
The cleanest ingredients for your healthiest smile
Experience a natural toothpaste that’s backed by real science
It’s different because it works: The RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride.
Healthy teeth for the whole family? Piece of cake!
Finally there’s a treat that strengthens your kid’s teeth! The secret is Hydroxyapatite, a naturally occurring mineral (and our signature ingredient!) that protects and remineralizes your kid's teeth as they grow.
Hydroxyapatite acts like a
magic shield around teeth
As your kid's teeth grow,
Hydroxyapatite strengths &