Pre-Script

We worked with Pre-Script to refresh their brand identity.  They asked us to help them revitalize the brand with a new strategy and visual language. We wanted a brand that is strong, but still approachable.

What we did.

Brand Identity

Art Direction

Illustration

Visual Brand Strategy

Interactive Design

Web Design

What is
Pre-Script

As a chiropractor and competitive powerlifter Dr. Jordan Shallow D.C knows the importance of getting movement right.

Along with being a chiropractor, Dr. Jordan Jiunta D.C. is also a competitive CrossFit athlete and a CrossFit Level 1 Trainer.  He understands the importance of learning and training our bodies natural movement patterns to not only prevent injury but to live a higher quality life as well. 

Together, they built Pre-Script. Pre-Sript provides prescription movement that help you to pursue your passions on a foundation of strength, understanding, and mobility. 

The Idea

Build a brand that reflects the thought and expertise that pre-script has when it comes to understanding strength.

It starts with the mark.

The Primary Mark

Alt Primary Mark

Cobalt Black

Slate Gray

Cornflower Blue

Ginger Orange

Pearl Gray

Smoke Gray

Ginger Orange

WE MAKE 

YOUR BEST.

BETTER.

DR. JORDAN SHALLOW
Owner & Founder of Pre-Script

As a chiropractor and competitive powerlifter Jordan knows the importance of getting movement right.

His patients range from world-class athletes to 9-5 weekend warriors, and understanding the needs of each individual paired with the demand of their lifestyle is the cornerstone on which both his clinical practice , and Pre-Script was built. 

1.2.3.

LIFE IS TOO

SHORT 

FOR SHIT

WORKOUTS

STICK

TO THE SCRIPT

MOBILITY
STABLITIY

STRENGTH