• Ash Co.

Word Association: Success

I've been pondering on what success looks like for a while. I've been feeling pretty overwhelmed with the constant need for good, fast, and cheap design. So I decided to remove myself a bit and dial in on what I want for my life, my business, and my design career.

A lot of life changes are happening right now, for me and for the business, so it became a good exercise to explore the word success.

The Exercise

I gave myself three separate times to perform the exercise. I sat down with a cup of coffee and a notebook. I spent 10 minutes thinking about success, then did a speed 2 minute word association based on my thoughts. I wrote down line after line of associations I have with success.

Then I went back after the three separate exercises and rounded up some that I feel represent my feelings around success.

Word Association became the design piece that came out of the exploration. I paired each word or phrase with a photo that evoked the same feeling. The site was meant to be somewhat chaotic and unorganized similar to how one's brain operates when doing a rapid word association.

Check out the site here:

And please email me at to share your thoughts about the project and your own thoughts on success.


Interested in working together? Have questions? Reach out and we can get you answers.

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