IRL by
Walmart

In collaboration with Mutiny and Store No8 we developed a visual identity for IRL by Walmart. It’s a unique real-world shopping environment designed to explore the possibilities artificial intelligence can contribute to the store experience. It’s Walmart’s new Intelligent Retail Lab – or “IRL” for short.

IRL_Winking_OLY_RGB
IRL_Tongue_LYBL_RGB
IRL_Smile_TBL_RGB
IRL_WideSmile_BLY_RGB
IRL_Surprised_YO_RGB
IRL_WideSmile_BLY_RGB
IRL_Smile_TBL_RGB
IRL_Winking_OLY_RGB
IRL_Surprised_YO_RGB
IRL_Tongue_LYBL_RGB

IRL is set up to gather information about what’s happening inside the store through an impressive array of sensors, cameras and processors. All this hardware is connected by enough cabling to scale Mt. Everest five times and enough processing power to download three years’ worth of music (27,000 hours) each second.