In collaboration with Mutiny and Store No8 we developed a visual identity for IRL by Walmart. It’s a unique real-world shopping environment designed to explore the possibilities artificial intelligence can contribute to the store experience. It’s Walmart’s new Intelligent Retail Lab – or “IRL” for short.
IRL is set up to gather information about what’s happening inside the store through an impressive array of sensors, cameras and processors. All this hardware is connected by enough cabling to scale Mt. Everest five times and enough processing power to download three years’ worth of music (27,000 hours) each second.